We believe that minimalism is about identifying the essential, eliminate the rest.
Who are we?
Ed Charly, based in Singapore, aims to create meaningful functional minimalist products to suit your everyday needs.
How it all started?
Before starting Ed Charly, we were struggling to look for a minimalist wallet that carries coins. And we usually travel for either business or personal and tend to switch to a smaller wallet bringing only the necessities, leaving the big fat wallet at home. Slowly, we became obsessed with looking for a wallet that can carry everything we need.
After almost a year of buying nearly more than 50 wallets and looking for the perfect one, we decided to experiment. We then designed a new wallet based on the function and style we had in mind, deemed practical, functional, & minimalist.
And with that, the first Kickstarter project was born: Ed - The Perfect Minimalist Wallet, which funded more than 250%. And we like to thank everyone for your support there.
Ed had a long journey, to begin with. First, we began prototyping it with different types of leather, such as crazy horse leather, full-grain leather, and even vegetable-tanned leather.
And we have to factor in that the leather can overcome long-term usage, ensuring its durability. Getting the right dimension was challenging as well, where we want a wallet that can fit coins, bills, and cards but remains slim and minimalist.
Ed Charly believes in the crowd. On August 6, 2017, our first product Ed: The Perfect Minimalist Wallet, was successfully funded in a Kickstarter campaign exceeding the funding goal of 250%.
As seen on Kickstarter
First project - Ed Classic: The Perfect Minimalist Wallet by Ed Charly
Second project - Ed Sleek: The Ideal Slim Minimalist Wallet by Ed Charly
Third project - Ed Contemporary: The Minimalist Card Holder Wallet (RFID)
Fourth project - Ed Sleek 2.0: Functional Slim Minimalist Wallet by Ed Charly