How Ed Classic Sparked the Ed Charly Journey
Every brand has a beginning, and for Ed Charly, that story starts with a single wallet – the Ed Classic.
What started as a small passion project quickly grew into something much more significant.
Today, I want to share the journey of how the Ed Classic didn’t just launch a Kickstarter campaign but also became the foundation for the entire Ed Charly brand.
It All Started with a Simple Idea
We wanted something simpler, sleeker, and more functional.
That’s how the idea for the Ed Classic came to life.
To create a minimalist wallet that wasn’t just slim but truly useful.
After months of brainstorming and fine-tuning, we had the perfect design — a wallet that holds everything you need (yes, even coins!).
The simplicity of the Ed Wallet is what caught people’s attention.
Why the Ed Classic Stands Out
You might wonder, what makes the Ed Classic different from other minimalist wallets?
Let me share with you:
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It’s Built to Last:
The wallet is designed in a way that is durable and able to withstand wear and tear without the need to fold the wallet.
And using leather like Crazy Horse leather, which ages beautifully over time.
I love how each scratch or mark tells its own story.
It’s one of those wallets that becomes uniquely yours as it develops a rich patina, and honestly, it gets better with age. -
Compact but Super Functional:
Despite its slim profile, the Ed Classic packs quite a punch.
You can fit up to 4 - 6 cards, along with cash and even coins - something you rarely see in a minimalist wallet. -
Aesthetically Pleasing:
If you are into sleek, minimal design, this wallet checks all the boxes.
It’s slim enough to slip into any pocket, yet stylish enough to stand out. -
Security in Mind:
With RFID-blocking material, while keeping the wallet slim without the need to compromise the slim profile.
From Passion Project to Kickstarter Success
The overwhelming response from backers not only validated the concept but also built a community around the brand.
And it wasn’t about profits or mass production.
It was about creating something we wanted to carry.
What made the Kickstarter campaign so special was the authenticity behind it.
This wasn’t a corporate venture, it was a labour of love.
And that paid off, as we funded more than 130%.
It wasn’t just about the Ed Classic anymore.
It became clear that people wanted more of that same philosophy: minimalist, affordable & functional.
Why the Ed Classic Still Matters
It’s a reminder that sometimes, the simplest ideas have the greatest impact.
When I think about it, this wallet embodies everything I admire about Ed Charly: a commitment to functionality, simplicity, and making life just a little bit easier.
A Wallet That Tells Your Story
One of the things I love most about the Ed Classic is how it evolves.
As the Crazy Horse leather ages, it develops its own unique patina, telling a story of all the places you’ve been and the things you’ve done.
No two Ed Classic wallets are the same, and that makes it feel personal.
It’s more than just a wallet - it’s a reflection of your journey.
Ready to Join the Ed Charly Journey?
It’s where Ed Charly’s story began, and it’s the product that continues to inspire everything they create.
Whether you’re new to Ed Charly or you have been following our journey.
The Ed Classic is the perfect introduction to their minimalist philosophy.
